GAFAs: "Tax the data, not sales"

Amazon almighty: How far will e-commerce giant go?

Let he or she who has not bought that last-minute Christmas present on Amazon cast the first stone. As it nears its 25th birthday, has the Seattle-based firm founded by Jeff Bezos already conquered the world? Nowadays, wherever Amazon goes, consumers pay less but also margins compress for traditional sellers whose share value then tumbles. We've talked a lot about Google and Facebook's outsized power, but does the real power ultimately lie with Amazon?

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