Rolls-Royce Wraith
When Rolls-Royce Motor Cars came to update its Phantom family of models, the words of company co-founder Sir Henry Royce informed everything that designers, engineers and craftspeople set out to achieve: Take the best that exists and make it better.
This historic cri de coeur came to represent the significant improvements made to the marque's pinnacle cars when launched in 2012, and continues to resontate strongly from the design studios to the assembly hall at the Home of Rolls-Royce at Goodwood today.
But that was only part of Royce's famous quote. Take the best that exists and make it better: when it does not exist design it.
These words informed the development of Rolls-Royce Wraith: nothing like it existed in the Rolls-Royce portfolio, nor the wider automotive world.
The expression of when it does not exist, design it is steeped in Rolls-Royce heritage. It can be seen in the pioneering spirit and vehicles that defined the company in the early 20th century. Adventures that took place on land, sea and in the air, that once led Rolls-Royce to three consecutive world speed records.
And of course there was the company's founding forefather, the Honourable Charles Rolls, a man whose appetite for adventure drove him to success in motor racing, ballooning and aviation. He became the first man in history to cross the English Channel and return without stopping in a powered aircraft, an achievement that earned him the highest praise of King George V.
Luxurious interior
Rolls-Royce Wraith's coach doors open to present an inviting, harmonious interior space - one with every possible comfort, delivered in a thoroughly modern way.
The eye is immediately drawn to the contemporary panelling that elegantly adorns the inside of the doors and sweeps round the entire lower space. Finished in either wood or leather, the effect draws the eye quickly around the cabin, similar in dynamic effect to the clean fastback style of the exterior.
Canadel Panelling
Wraith's mellow interior is the perfect space to present the debut of a very special new wood treatment , Canadel Panelling, a beautiful open grain wood. Tactile and with a light satin finish that retains the material's natural texture, this crafted wood contributes to the cabin's warm, contemporary ambiance, evoking the interior feel of a fine, super-luxury yacht.
In this wood configuration, the car stands as a testament to the skills of craftspeople in the wood shop at the home of Rolls-Royce in Goodwood, England. Every detail has been carefully considered; the veneer gently curved to hug the contours of the doors, delighting the eye as well as increasing space for occupants. In orientation the grain is angled at 55 degrees increasing dynamic flow through the interior. Echoing the wood craftsmanship of its pinnacle stable mate Phantom, Canadel Panelling is bookmatched throughout, creating a perfect mirror image through the centre console and featuring a contemporary chevron pattern that runs through the centre of the car, adding to the sense of cutting edge dynamic.
Dynamism... and delicacy
The dynamic theme is reinforced when viewed from the driver's seat. Black chrome dials are framed by a black horseshoe sweep. Blood orange tips to gauge indicators pay homage to the marque's aviation heritage whilst the steering-wheel is thicker rimmed to build dynamic intent.
Detailed with a delicate subtlety, the interior complements Wraith's dramatic exterior aesthetic. Four individual seats cosset driver and occupants ensuring the most involving Rolls-Royce driving experience ever, whilst never compromising on pinnacle standards of comfort and contemporary elegance. Touches like the chrome bullet tips to recessed piping on the seat panels further enhances the sense of a vehicle tailored for performance.
The finest Phantom-grade natural grain leather adds to the luxury, its tactility unequalled in the motor industry. Detailing to armrests and panniers reinforce the opulence, ins