Why storytelling is so powerful in the digital era | Ashley Fell | TEDxUniMelb

In an era of message saturation and digital disruption, it can be difficult to cut through the noise, capture attention, and make our voice heard. In this talk, Ashley Fell shows how, even in our world of screens, social media and ever-emerging technology, it is the timeless power of storytelling, harnessing the unmatched visual platform that is the human mind, that best informs, instructs, involves and inspires audiences.

Ashley Fell is a social analyst and communicator. She is the Head of Communications at McCrindle, an Australian social research agency.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx