In this 2015 GDC lecture, DigiPen's Steve Rabin, Insomniac Games' Jonathan Adamczewski, Lockheed Martin's Kevin Dill, Maxis' Rez Graham, and Digital Extremes' Dan Brewer share a plethora of AI development techniques that skip past the complicated programming and get right into the basic psychology that will trick players into thinking they're in an episode of Westworld.
GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, bus