“Storytelling in a Data Driven Era” - 13th Annual Peer-to-Pier Networking Event

An all-UC Davis panel of marketing experts dive into the hot topic of marketing using big data and how to build a brand using data-driven storytelling. The Feb. 16, 2016, event featured speakers: Abby Lunardini BA 97, vice president, brand marketing and communication, Virgin America; Aaron Carpenter MBA 98, chief customer officer, Hubnami; Associate Professor Ashwin Aravindakshan, UC Davis Graduate School of Management; and moderated by Lisa Maulhardt MA 92, executive vice president, SYPartners.