You can add links to Instagram stories in two ways. IGTV link or URL link.
Link 1: The first type of link is an IGTV link that will send people to an IGTV video. To make these, you have to create an IGTV channel and upload a video to it. Here is the video for that.
Link 2: The second link is a URL link. This can be used to send people to a website, blog or a YouTube video outside of Instagram.
You do however need two things for this. 1: you need 10k followers and you need to turn your personal page into a business page.
How to use IGTV (The New Instagram TV)
https://www.youtube.com/watch?v=2Tdf8Si5ytw
How to put a link in Instagram Story (IGTV Swipe Up Link)
https://www.youtube.com/watch?v=dBX5AslcpFA
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